Mettle Media Kit

Audience Snapshot: Mettle reaches 5,000+ high-income men who don't just read—they buy. Our readers are decision-makers who value substance over hype and act on trusted recommendations.

• 5,000+ subscribers (growing weekly)

• 50% open rate

• 5.4% click-through rate 

• 2,700+ Instagram followers

• 95% men, ages 30–65

  • High-income, action-driven, and discerning

  • Core interests: Fitness, Style, Mindset, Grilling, Spirits, Wine, Beer

WHO OUR READERS ARE

• Decision-makers with disposable income — Executives, business owners, and  professionals with household incomes of $150K+·     

• Active buyers in premium categories — They spend on craft spirits, high-end grills, quality fitness gear, premium food products and experiences that deliver·

BRANDS WE’VE WORKED WITH

• Spirits & Wine: 2XO Whiskey, New Riff, Never Say Die Bourbon, J. Henry & Sons, Tequila Rimari, Anchored Spirits, Proof & Wood, Broken Trust Cellars

• Food Products: Field Trip Snacks, Defender Bar, UNDO Gummies

• Tech & Gear: Hearth Board, Casabrews Espresso Machines

• Style & Lifestyle: Jackfir Skin Care for Men, Cangshun Cutlery, Swiss Diamond Kitchenware, Cornhole Cave

WHY PARTNER WITH METTLE

• Trusted voice with a loyal, high-standard male audience

• Clean design, sharp writing, and credible recommendations

• No fluff — every placement feels earned, not bought

OPPORTUNITIES

• Newsletter Sponsorship - $200
  

  → 150-word feature in one edition (5,000 subscribers, 50% open rate)
  

  → Product image, description, and direct link to your website
  

  → Prime position – top of newsletter
  

  → Commitment of 3+ newsletters – $175 each

  
  
  Sponsorship + Instagram Boost - $300
  → Everything above, PLUS:
  → Custom Instagram Reel (30 sec product feature)
  → Your brand invited as Collaborator
  → Mettle boosts the reel for $25
  → Commitment of 3+ newsletters - $250 each.
  

Let’s Create a Campaign Together [email protected]